FMCG, management firms most preferred campus recruiters: Nielsen
Hindustan Unilever most preferred recruiter followed by Google and P&G’s India unit, shows survey
New Delhi: Packaged consumer goods makers, management consultants and e-commerce companies have been voted the top three sectors preferred in campus placements by more than 1,500 management graduates in the Campus Track Business School survey 2012 conducted by research firm Nielsen.
Consumer goods company Hindustan Unilever Ltd was the most preferred recruiter followed by Google Inc. and Procter & Gamble Co.’s Indian unit., according to the survey conducted in October-November across 35 business schools in India.
Employers sectors like foreign banks, information technology consultants and investment banks are “being interspersed with new entrants like e-commerce, media and entertainment," said Dinesh Kapoor, executive director, Nielsen India.
“This shift in trend highlights the exposure and exploratory nature of the young people of today even though the returns, or salary might not be as high as the other finance-based sectors," Kapoor said.
The average annual salary expectation of management graduates is ₹ 14.5 lakh, marginally lower than the ₹ 15 lakh in the year before. The salary expected from a foreign company is ₹ 22.3 lakh.
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