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BMW bets big on luxury car market, to ramp up dealership network

BMW bets big on luxury car market, to ramp up dealership network
PTI
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First Published: Sun, Jan 17 2010. 01 41 PM IST
Updated: Sun, Jan 17 2010. 01 41 PM IST
Mumbai: German luxury car maker BMW plans to ramp up its network across the country by year-end and penetrate into tier II cities, a top company official said.
BMW India president Peter Kronschnabl also hoped that with the its December sales figures coming out, the company would emerge as the No. 1 seller of luxury cars in India.
The company had sold 992 cars in the first quarter of 2009.
The company has 12 dealers in 10 cities and plans to add 10 more in tier II cities like Coimbatore, Jaipur, Ludhiana, Bhubhaneshwar and Lucknow by the end of 2010. It expects each dealer from Tier II locations to contribute about 30-40 cars a year, he said.
BMW’s global component sourcing from India is progressing as per plan, Kronschnabl said.
“We have identified a couple of partners. In the next stage we will be going for sampling and over the next two years we expect our volumes to pick up,” he said.
BMW has already launched four new models this year with three more in the offing. These include the petrol and diesel variants of its top-end sedan 7 series.
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First Published: Sun, Jan 17 2010. 01 41 PM IST