Mumbai: After being credited with the success of hindi general entertainment channel Colors, Rajesh Kamat, chief executive officer of Colors has been promoted to chief operating officer of the Viacom18 Group, the holding company of Colors.
As a part of top level restructuring in the company, Ashish Patil , chief executive officer, MTV, India has been shifted to Kamat’s team as senior vice-president-new ventures and general manager-youth movies. Meanwhile Vikas Verma, former head music entertainment channels at INX Media Pvt. Ltd has joined Viacom18’s youth channel, as the head of creative and content ; brand MTV.
Kamat would continue to report into Haresh Chawla,group chief executive officer, Viacom18 and will now oversee network functions of Viacom18 and Viacom18’s growth ventures along with his role as CEO of Colors. After its launch in 2008, Colors has catapaulted to the top position, according to TAM Media Research ratings competing with GEC giants like Star Plus and Zee TV.