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Fiat gives Detroit a lesson on manufacturing small cars

Fiat gives Detroit a lesson on manufacturing small cars
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First Published: Wed, Jul 15 2009. 10 55 PM IST

Efficient assembly: The production line for the Fiat 500 Abarth at the auto maker’s plant in Tychy, Poland. Rafal Klimmikiewicz / NYT
Efficient assembly: The production line for the Fiat 500 Abarth at the auto maker’s plant in Tychy, Poland. Rafal Klimmikiewicz / NYT
Updated: Wed, Jul 15 2009. 10 55 PM IST
Tychy, Poland: For decades, auto makers looking for the secret to small-car success would journey to Toyota City in Japan. These days, they are coming to Tychy.
Since Fiat Automobiles SpA effectively took over Chrysler Llc. this year, engineers from Detroit have been making monthly pilgrimages here to see something they can only envy: an auto plant that is hiring workers and earning a profit.
The mammoth Fiat plant here, which churned out nearly half a million cars last year, may hold some of the answers for Chrysler (as well as Ford Motor Co. and General Motors Corp.), as it struggles to regain its footing after its bankruptcy and reduce its dependence on muscle-bound trucks and sport utility vehicles (SUVs).
Efficient assembly: The production line for the Fiat 500 Abarth at the auto maker’s plant in Tychy, Poland. Rafal Klimmikiewicz / NYT
For those who remember Fiat before its ignominious retreat from the US market—the name was said to stand for “Fix It Again, Tony”—the Italian auto maker may seem an unlikely role model. It left the US in the early 1980s after widespread quality problems.
But Fiat itself has undergone a revolution under Sergio Marchionne, who became its chief executive in 2004, raising standards for quality and reliability at plants such as Tychy, and mastering the art of building smaller cars with high efficiency. Chrysler hopes he can do the same thing for it now that he has assumed control of the US company.
“We are lucky there is a crisis,” said the director of the Tychy plant, Zdzislaw Arlet, unable to resist a gibe at the bigger cars and trucks that have traditionally stolen the industry spotlight. “Everybody wants to build small cars now.”
At Tychy (pronounced TICK-ee), one secret is flexibility: The latest robotic technology is balanced by workers who can quickly shift models to match demand. That is one reason Tychy is operating around the clock, six days a week, while most other auto plants in Europe and the US are running at a fraction of capacity, increasing costly nonproductive downtime.
Indeed, for visiting Chrysler engineers, going to Tychy is akin to an aging heavyweight boxer stepping into a gym where more agile bantamweight fighters train. Chrysler’s smallest car, the Dodge Caliber compact, is one-third heavier (around 450kg) than the fast-selling Fiat 500, which is made exclusively at Tychy.
Fiat executives say their goal is not only to produce subcompact European models at Chrysler’s North American plants—but also for Chrysler managers to learn how to speed the introduction of smaller cars in the US that Americans will want to buy, such as a new version of the Sebring, while increasing efficiency the way Fiat has at Tychy.
Chrysler’s offerings, unlike those from Fiat, have long been dominated by jeeps and SUVs and big trucks such as the Dodge Ram, with cars making up just 30% of Chrysler’s worldwide sales last year. As bigger vehicles fell out of favour because of high petrol prices and the recession, Chrysler’s overall sales dived, falling 44% in the first half of 2009 compared with the period a year earlier.
“It’s very difficult to go from big to small, but they are here to compare and learn,” Arlet said as he walked amid the sparks thrown off by robots along his production lines. “This plant was designed to produce small cars.”
The ideal combination of automated robots and individual workers has been critical to Tychy’s success, said Ron Harbour, a US industry consultant with Oliver Wyman. Success is not as simple as the more robots, the better.
“With people, you can change the mix in one day or one week,” Harbour said, referring to the models a production line churns out. “You can’t do that with robots.”
The Tychy plant employs about 5,000 people, including about 1,700 hired last year to make more Fiats, as well as the Ford Ka.
Tychy’s huge scale—it covers at least 4.3 million sq. ft—also works to its advantage.
Although exact benchmarks are difficult, Harbour mentions Chrysler’s plant in Belvidere, Illinois, as a comparable site, since it produces smaller cars. But its annual production capacity of 265,000 is just over half of the plant at Tychy.
Arlet is also constantly on the lookout for time- and money-saving improvements, adding that he himself looks to Toyota’s famous Kaizen system for inspiration: Instead of filling up cars at different production points with brake fluid, gasoline, water and other liquids, one machine on each of Tychy’s three lines fills each vehicle. “A car comes off the assembly line every 55 seconds,” Arlet said. “In 1996, it took twice as long.”
Along with the new technology came a new focus on quality. About three years ago, workers were assigned an individual identification number that is stamped on whatever sections of the car they assemble so any problems at the end of the line can be traced to the source.
As a result, Arlet said, the number of cars coming off the line with defects has fallen from 20% in 1996 to just 4% now—a figure Harbour said compared favourably with factories in the US or Western Europe.
“At the moment, Tychy is the best of Fiat as far as quality is concerned,” said Giuseppe Volpato, a professor of economics at the University of Venice, who has long studied the company. “I think Poland is becoming the reference point for the whole organization, even in Italy.”
For Marchionne, turning around Chrysler will probably be harder than getting Fiat back on track. Chrysler not only relies on trucks and SUVs, it derives 75% of its sales from the now-moribund US market.
At the same time, Chrysler is facing increased pressure from Ford, as well as GM, which emerged from bankruptcy last week. And of course, the original high-quality, small-car brands, such as Toyota and Honda, remain fierce competitors, even if Toyota is suffering great losses of its own.
Back in Tychy, Arlet seemed amazed at the tectonic shift under way in the global auto industry, with Americans coming to Poland in search of the secrets of car making, rather than the other way around.
With a confident smile, he declared, “I am looking forward to when the Fiat 500 is made in the USA and also made here, and we can compare.”
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First Published: Wed, Jul 15 2009. 10 55 PM IST
More Topics: Fiat | Small cars | Tychy | Automobile | Manufacturing |