New Delhi: The Bird Group’s hospitality division is likely to announce that it is a tie-up with Thailand-based hotel operator Dusit Thani Public Co. Ltd, at a joint press conference on 15 March. The two companies declined to comment in advance, but an invite to the media says Bird Group plans to “announce its foray” into the hospitality business.
The New Delhi-based group had earlier announced plans to open 20 hotels, the first two of which will be in Goa and New Delhi. The conglomerate has, till now, focused on providing IT and consulting services to the travel industry.
Meanwhile, the likely joint partnership would result in Dusit’s first entry into India. According to its website, Dusit already operates 18 properties, primarily luxury hotels and resorts, in Thailand under the Dusit, D2, and Princess Hotels brands, and “is now embarked upon a major expansion programme overseas”.
The move by Bird and Dusit would continue a stream of tie-ups between local and foreign players in India’s hotel industry. In recent months, international hotel companies such as Hilton Hotels Corp., Accor SA, and others have pledged to invest hundreds of millions of dollars into the Indian hotel sector in partnership with local companies such as DLF.
The investment trend has been driven by a perceived room shortage in the Indian hotel market—estimated at 1,50,000 by the ministry of tourism—leading to high occupancy rates and skyrocketing tariffs in major Indian cities.