HR managers go for web2.0 to attract talent

HR managers go for web2.0 to attract talent
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First Published: Tue, Apr 08 2008. 04 42 PM IST
Updated: Tue, Apr 08 2008. 04 42 PM IST
New Delhi: Move over, headhunter. It’s your job that is now in the firing line, for HR managers are now using web2.0 to attract and retain talent.
At a seminar on “Innovative Hiring Strategies” organized by CII, recruiters said they are junking traditional talent tapping methods, and increasingly targeting social networking websites such as Facebook, LinkedIn and Jobster to identify and attract quality human assets. They said while the bulk of senior and middle level hiring may still be through employee and headhunter referrals, the situation is fast changing.
According to P. Rajendran, director and COO, NIIT, employee referrals account for 30% of their recruitments. He says with web2.0 gaining popularity, this number could go up 60% in future.
According to a survey by Kelly Services, 40% of the respondents found their most recent jobs online. So, companies are actively looking at social networking websites, in addition to web portals.
But how do employers go about hunting the right man for the right job? “Recruiters create logins and build a network in a particular community. Whenever they want to source people they place their manpower requirement there. So, a single recruiter may have eight logins with different names”, says, Pankaj Bansal, CEO, PeopleStrong.
While most employers believe social networking websites will be a big thing going forward, Dr S.Chandrashekhar, VP-HR, Capgemini calls for greater innovation to leverage it.
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First Published: Tue, Apr 08 2008. 04 42 PM IST