Bangalore: The Indian arm of the world’s largest auto parts maker, Delphi Automotive Systems Pvt. Ltd, will supply electronic components for three small car models that will be launched in the next few months.
The company, which specializes in creating cost-effective components, already supplies to Tata Motor Ltd’s ultra-low cost car Nano as its first mass-market customers.
Value proposition: Delphi Automotive’s Tarak Balaji.
“We have got the right value proposition for the small car,” said Tarak Balaji, director of the company’s Bangalore-based technical centre, which carries out product design and development. “Our engineers have a frugal mentality for design.”
Balaji declined to name the car makers it will be supplying to. Launches slated for upcoming months include Nissan Motor Co. Ltd’s Micra, Toyota Motor Corp.’s Etios and Honda Motor Co. Ltd’s yet-to-be-named small car.
The technical centre employs at least 700 engineers and works on key areas of cost-effective technology development for small cars. These include electronic instrument clusters, immobilizers, controls for power windows and windshield wipers and audio systems.
The centre put together the instrument cluster for the Tata Nano, which Balaji says is 25-30% cheaper than comparable products.
Delphi Automotive, which counts Maruti Suzuki India Ltd and General Motors India Ltd as its customers, is in talks with several auto makers to sell its solutions. It has invested at least $200 million in India and has three plants in Noida, Gurgaon and Dharuheda.