New Delhi: Bharti AXA Life Insurance launches its first ‘Telcassurance’ initiative in the capital and is the 20th Airtel Relationship Centre in the city. Immediate plans include the setting up of another 20 branches in North India by the year-end.
In all there are presently 50 exclusive Airtel Relationship Centres (ARCs) covering Mumbai, Bangalore, Chennai, Kolkata and Hyderabad, including 20 ARCs in New Delhi.
This announcement coincided with the launch of their first branch in the city at Tej Building on Bahadurshah Zafar Marg.
According to Mr Nitin Chopra, CEO, Bharti AXA Life Insurance, ”We have launched ‘Telcassurance’ as a distribution channel to tap the vast potential that the 40 million Airtel customer base offers to our mass market business strategy. Our first initiative for this channel introduces to Bharti Airtel customers visiting ARCs, a range of life insurance services and access to quality advice on financial protection.
The company plans to establish its presence in around 250 ARCs by December 2007 to target the rapidly growing customer base of Bharti Airtel. The company projection is to expand this coverage to 600-650 ARCs in the country by next year.
Bharti AXA Life’s initiative at the ARCs covers branding, access to product literature and dedicated financial advisors, with the objective of lead generation and providing access to quality financial advice.