New Delhi: Global beverages player Coca Cola on Monday said it would leverage the digital media to promote its sparkling drink brand Thums Up.
The company would be leveraging the digital media including mobile phone network and internet for the ‘Thums Up Thunder Wheels’ initiative and consumers can participate in a draw of lot to win TVS Apache RTR 160 motorbikes, Coca Cola India said in a statement.
“Coca-Cola in India has always believed in adding excitement, refreshment and fun into the lives of its consumers. The launch of Thums Up Thunder Wheels national initiative is yet another endeavor in this regard,” Coca Cola India director-marketing Kashmira Chadha said.
She said the initiative would be applicable for returnable glass bottle of 200 ml and 300 ml, besides PET bottles of up to 2.25 litre.
The company is also planning to launch a television commercial as part of the campaign, she added.