New Delhi: As auto makers slug it out in a difficult environment for market share, Honda Siel Cars India has slapped a legal notice on Maruti Suzuki India over an advertisement that compared “falsely” company’s sedan new Honda City with the latter’s SX4.
Taking exception to an advertisement by Maruti Suzuki India in November 2008 in one of the newspapers published in Chandigarh, HSCI’s notice said a comparison between SX4 and the new Honda City was made, which had “given completely false figures of new Honda City in order to show superiority of your product SX4”.
When contacted, a spokesperson of MSI said: “We have received the legal notice. We are examining it and will respond to it appropriately.”
The comparison relates to height and length of the new Honda City as well as ‘absence’ of integrated stereo systems.
“The comparison drawn in the advertisement and published in the newspaper as “SX4 bigger than expensive City” itself (is) bad and the same cannot be sustained in law as well as well as facts. The above unfair method and deceptive practice of promoting the product by you is illegal,” the notice said.
HSCI accused MSI of intentionally making “false projection” in order to bring down its reputation and cause adverse effect to the sale of new Honda City.
It said MSI was indulging in “unfair trade practice” by giving false projection about HSCI’s product to the people at large.
Asking MSI to withdraw the advertisement immediately, HSCI’s notice demanded an apology from the country’s largest carmaker, failing which it said it would initiate legal proceedings.