Beijing: Tata Motors’ Jaguar and Land Rover unit is in talks with top Chinese sport utility vehicle maker Great Wall Motor Co. about a potential China tie-up, two executives said on Monday.
Jaguar and Land Rover are among a very few top-line global brands that do not have manufacturing arrangements in China, where BWM, Audi and others have already racking up stellar sales.
“The two companies are exploring opportunities for a cooperative effort. Senior executives of Jaguar and Land Rover came over and visited our plant earlier this month,” a Great Wall executive said.
“It’s fair to say that contacts between the two parties have already passed the initial stage, but no final decision has been reached so far,” a second executive with direct knowledge of the talks said.
Great Wall chairman Wei Jianjun met with Jaguar and Land Rover’s senior executives during their China tour, said the second executive.
The Jaguar and Land Rover unit, which Tata bought from Ford Motor Co. in 2008 for $2.3 billion, was initially loss-making, but it made a turnaround in the last few quarters and posted a profit of Rs 19.58 billion for the three months ended December.
A tie-up in China, the world’s top auto market, would help solidify Jaguar and Land Rover’s longer term growth, industry insiders said.
Tata Motor units have had contacts with other potential partners in China, including Chery Motor and Jiangling Motors Corp.
Fuji Heavy Industries, Japan’s smallest carmaker, said late last year it was in talks with Chery to make Subaru vehicles in a planned $360 million plant in northern China.
A partnership with Jaguar and Land Rover would also be complementary for Great Wall, which currently makes mass-market products, including sedans and pickup trucks.