Bangalore: Kingfisher Airlines said it had slashed air fares between 21-65% on various routes across its network with effect from 1 January.
“This is consistent with Kingfisher Airlines’ mission to aggressively pursue increase in market share and to deliver India’s only five star experience at highly competitive fares”, a Kingfisher press statement said today.
The airlines will also offer significant discounts to its traditional corporate customer base, it said.
Its frequent flier programme, King Club, will now offer incentives and rewards including free overseas travel on its new launched international routes.
“The declining prices of ATF facilitate such consumer-benefitting initiatives that will also stimulate the industry”, CEO and chairman of the airlines, Vijay Mallya said in the statement.
“We will aggressively pursue sales and share and this will help sustain increased load factors in the shoulder season between February and April”, he said.