New Delhi: Fast moving consumer goods (FMCG) company, Reckitt Benckiser India Ltd, best known for its Dettol brand of antiseptic liquid and other products, is targeting Rs2,500 crore in revenues in India in the next three years.
This is nearly double the company’s current revenues of Rs1,200 crore, according to Chander Mohan Sethi, chairman and managing director, Reckitt Benckiser India.
“We are constantly strengthening our portfolio and one can expect a lot more product launches and expansion of our portfolio in personal and home care products in the coming year,” said Sethi.
He added that the penetration of categories in which the company was present was just 6% (which means only 6% of India’s households use them), and that this number would grow over the next few years.
As part of its efforts to double revenues, Reckitt Benckiser is reviving its Dettol Surakshit Parivar programme launched last year.
This promotional effort is aimed at new mothers, schools and hospitals, and serves as a platform for the company’s products.