A lot of high-end smartphones have cameras that can record 4K (also known as Ultra High Definition) videos. However, when it comes to editing or making interesting changes in those videos, good options are hard to come by. This is where Vizmato, a video-editing tool for smartphones, comes into the picture. This app has been developed by an Udupi-based start-up called Global Delight, and is available for Apple’s iOS devices. The app allows smartphone users to transform their otherwise ordinary looking videos into works of art by cropping, applying cool video filters and adding audio tracks. The app also has a built-in social media network called Popular where users can share their videos and view stuff made by others.
Launched in December 2015, Vizmato is a rebranded and revamped version of Game Your Video app. Developed in-house, with financial support from Ascent Capital and Kalaari Capital, Vizmato currently enjoys an average rating of more than 4 on the App Store. It has been downloaded 5 million times. And has an active user base of five lakhs, out of which 10% are using the premium version. The premium version can be accessed with a monthly or yearly subscription. The monthly subscription stands at Rs66 and the yearly subscription costs Rs668.
The Vizmato app won an award in the Media & Entertainment category at the mBillionth Award South Asia 2016, organised by Digital Empowerment Foundation.
According to Jason Foodman, president, Global Delight, “Vizmato is aimed at solving the video editing problems on the mobile. The app with its one-tap approach to video making/editing, transforms any ordinary video into a theme-based video, adding amazing instant motion effects, making a portion or the video to be in slow-motion, fast-forward, reverse or simply changing a background score.”
Vizmato’s key highlight is the multiple custom filters. It offers 40 Instant FXs and themes. A theme is a combination of filter/FX/viztunes. Viztunes is a term used by Vizmato for the 16 soundtracks available on it. One can apply a filter while recording a video or on videos saved in the phone’s video gallery. Instant FX allows users to reverse their video, increase or decrease its speed to create time-lapse effects.
The premium version features exclusive FX, all Viztunes tracks, unlimited HD recording, and special Vizmato features.
Global Delight has a keen interest in camera apps. Some of its other apps such as Camera Plus and Camera Plus Pro revolve around the phone’s camera too.
Vizmato supports 13 international languages. However, the lack of availability on Android devices is a dampener, considering the fact that more people use Android phones.
Complexity is one of the key challenges that a user often faces when it comes to using video-editing tools. Due to limited space and small screen size, developers tend to cram too many features, cluttering the interface and confusing the user.
Global Delight wanted to create an app that can be used by a six-year-old or a 60-year-old who might not be familiar with apps. Some of the key technology used in Vizmato includes Apple’s Core Audio Framework (an API for sound used in Mac OS X and iOS to deliver high-quality audio experience) and Accelerate AVFoundation (video processing tools which captures data generated by camera, microphone and redirect it to output source). The use of various Apple tools in the development of the app explains why the app works only on iOS.
Processing full HD videos at high FPS (frames per second) was a challenge and so was processing in the background while the camera was still recording a video. This was managed by using Grand Central Dispatch (another Apple technology which distributes processing across multiple cores).
The company is moving beyond the B2C space and looking forward to expanding in the B2B space by providing licensing of their tool. Upgrading the technology, adapting it to Android, channelizing Artificial Intelligence and Virtual reality are some of the targets the company is working on.
“While real time FX has been recently popularised due to apps such as SnapChat, Vizmato has been ahead in time and introduced it long ago. This shows how we are the trend setters in this field,” said Ram Acharya, chief technology officer, Vizmato.
Mint has a strategic partnership with Digital Empowerment Foundation, which hosts the Manthan and mBillionth awards.