Chandigarh: Utility vehicle manufacturer Mahindra and Mahindra has launched ‘Scorpio Getaway´, the sports utility version of its flagship Scorpio, in the country with prices starting at Rs 6.99 lakh (ex-showroom Mumbai).
“We have designed it keeping the younger generation and their need for quality Sports Utility Vehicle (SUV) product in mind,” Mahindra and Mahindra (M&M) EVP sales and marketing, Rajesh Jejurikar said.
Explaining the reason for selecting Punjab for launching the product, he said: “Punjab has the advantage of being the richest state in India and the people here are inclined toward such products. Also Chandigarh specifically is brand conscious and very much in tune with the latest features of vehicle model”.
Scorpio Getaway was launched in two versions and is priced at Rs 6.99 lakh for the two-wheel drive at ex-showroom price (Mumbai) and 7.99 lakh for the four-wheel drive version.
Scorpio Getaway is the first product of the company to have been launched globally, with the product already unveiled in Australia and being marketed in South Africa.
“We are looking for exporting it to other countries also and will enter US market in 2009, where the demand for such product is very high,” he added