Henkel plans to widen product range

Henkel plans to widen product range
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First Published: Sun, Jul 27 2008. 04 50 PM IST
Updated: Sun, Jul 27 2008. 04 50 PM IST
PTI
New Delhi: German FMCG major Henkel plans to widen its product range in home and personal care segment as part of efforts to tap the estimated Rs86,550 crore Indian FMCG market and grow at more than 10% annually.
Henkel India Managing Director Satish Kumar told PTI that the company is currently evaluating various categories in the home and personal care segment for possible new product launched.
“We have recently launched quite a few products, including soaps and deodorants. We are still exploring further possibilities on increasing the range,” he said.
Henkel India had recently entered into the cleaners category with International ‘Bref’ range of products, including power cleaner and the toilet cleaner.
“These are evolving categories with fast growth and we would be giving consumers superior benefits at an affordable price through strong product differentiation,” Kumar said.
The company had also launched a specialty cleaner ‘Pril Multi-Degreaser’ in the first half of the current year for cleaning utensils.
“This is in line with our philosophy to innovate and deliver superior brands and technologies,” Kumar said.
“With new product launches in the pipeline, the company is taking up bottle-necking and modernization of its manufacturing plants to increase efficiency and output across the segment,” he said.
“We have take up bottle-necking and modernisation of our manufacturing plants at Karaikal and Tiljala to increase efficiency and output across the segment,” Kumar added.
All these, he said was part of the company’s target to achieve 10% growth in the Indian market.
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First Published: Sun, Jul 27 2008. 04 50 PM IST