New Delhi: Online bookseller Flipkart has ventured into selling mobile phones through its portal Flipkart.com, as a part of its expansion plans of becoming a full fledged e-commerce website.
Flipkart earlier last month, the cyber business firm started selling DVDs/VCDs.
“With every new product we are also adding new customers and with mobiles we have entered the world of retailing higher value items,” said Sachin Bansal, CEO & co-founder, Flipkart.
Currently, it is selling more than 350 different handset models from Leading brands like Nokia, Samsung, Micromax, Sony Ericsson, LG, Karbonn, Motorola, BlackBerry, Videocon, HTC and Apple. The price range varies from Rs1, 000 to Rs40,000.
Like the heavy discounts on books and DVDs/VCDs, mobile phones are also available on discount ranging from 10% to 50% depending on the brand, features and schemes provided by the manufacturers. Also, 3-day price guarantee is applicable on phones as well. After buying a phone, if one sees a drop in the prices within 72 hours, a refund claim can also be placed for the difference amount.
“Today, if we are able to manage such low prices, a lot of credit should go to our efforts in developing our network and our mutually beneficial supplier arrangements,” he added.
The phones will be shipped free of cost and delivery is limited to India.
One can pay online as well as avail “cash on delivery” facility for more satisfaction. Currently phones are delivered with 3-5 working days but Flipkart is working on reducing the time to 24 hours in the metro cities.
To ensure physical safety of the products, Flipkart customers get free transit insurance against theft and damage for all cell-phones. “All boxes are of course sealed, and we instruct customers not to accept packages with broken seals,” Bansal added.
Mobile phones come under category of white goods, and people expect a robust after sales service. So, the post-selling service will be provided by handset manufacturers but ensuring product quality and safe delivery is responsibility of Flipkart. All handset come with 1-year manufacturer’s warranty, unless specified.
With the burgeoning e-commerce market for cell phones, the online-store is looking at 20% revenue. It plans to sell 10,000 handsets a month and earn revenue close to Rs20 crore for FY2010-11.
“We are also looking at adding new product categories, while increasing the range available in each vertical and expanding our presence in the respective ecosystem. Our aim is to reach the Rs100 crore mark, by March 2011,” said Bansal.