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Nokia joins hand with WWF India for tiger conservation

Nokia joins hand with WWF India for tiger conservation
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First Published: Sun, Jul 27 2008. 05 39 PM IST
Updated: Sun, Jul 27 2008. 05 39 PM IST
New Delhi: With tiger conservation becoming a key issue in India, Nokia India has thrown its weight behind the issue. It has joined hands with WWF India to promote the cause.
As part of the association, Nokia and WWF-India will work towards providing education to villagers for sustainable development, increasing awareness on tiger conservation, and identifying alternative livelihood programmes for the villagers around National Parks, specifically the Ranthambore National Park.
At a press conference held in the capital, it unveiled a ‘Tiger Wall Of Hope’ created out of original pugmarks embedded in Plaster of Paris encased in acrylic. Speaking at the venue Ravi Singh, secretary general and CEO, WWF-India said, “These pugmarks are a grim reminder of the critical numbers of tigers left in our wild.”
Also speaking at the conference, D. Shivakumar, VP and managing director, Nokia India said, “It is a matter of great privilege for Nokia India to be associated with WWF for the cause of tiger conservation that needs immediate intervention. This endeavor for tiger conservation is an extension of our commitment towards creating a positive impact on the society beyond our technology, products and services,” Shivakumar added.
Sharing more details about the depleting numbers of tigers in India, Singh said, “The tiger population in India has seen an alarming decrease with their habitats shrinking and several threats including poaching taking a toll on their survival. To create a healthy ecological balance we need to work towards building long term sustainable models for wildlife conservation.”
Globally, Nokia’s environmental strategy is to drive the use of safe substances and materials in products, improve the energy efficiency of products and create effective take-back and recycling programs. Energy efficiency and climate strategy are other important areas for continuous performance considered by Nokia.
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First Published: Sun, Jul 27 2008. 05 39 PM IST