‘Hindustan Times’ gets a youthful redesign

‘Hindustan Times’ gets a youthful redesign
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First Published: Sun, Jul 12 2009. 10 23 PM IST

 New look: The redesign took 18 months of extensive efforts.
New look: The redesign took 18 months of extensive efforts.
Updated: Sun, Jul 12 2009. 10 23 PM IST
New Delhi: Publisher HT Media Ltd has launched a redesigned version of its flagship newspaper, the ‘Hindustan Times’, with more use of colour, new layouts and typefaces and a new line-up of features and columnists, as it tries to cement its place as the market leader in New Delhi and the fastest growing English-language daily in India.
New look: The redesign took 18 months of extensive efforts.
Editor-in-chief Sanjoy Narayan said the new look went beyond “aesthetic transformation”.
“It is a complete change in the way we are organized, the way we collect news, the way we edit copy... We have reoriented the entire processes dealing with reader navigation, use of colour palettes and, above all, providing that real understanding beyond the news that no other medium can provide,” he said in a statement.
HT Media also publishes ‘Mint’ and the Hindi-language ‘Hindustan’.
‘Hindustan Times’ is the No. 1 English newspaper in the Delhi and national capital region, or NCR, with a readership of 2.2 million, according to the latest data (round one) of this year’s Indian Readership Survey, or IRS. It’s also the fastest growing English daily with an increase of 217,000 in readership over IRS (round one) 2008 for all editions.
HT Media chief executive officer Rajiv Verma said the redesign had taken 18 months of extensive efforts, aimed partly at enhancing the newspaper’s appeal for a younger generation.
The relaunch comes at a time of slower economic growth. “We have never shied away from investing in projects that will have long-term benefits,” Verma said, noting that HT Media had clocked positive growth in profit despite the economic downturn.
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First Published: Sun, Jul 12 2009. 10 23 PM IST