New Delhi: Godrej Consumer Products Ltd launched Godrej FairGlow, a fairness soap in an attractive new packaging. FairGlow is India’s first fairness, grade1 soap with 76% Total Fatty Matter (TFM) as prescribed by the Bureau of Indian Standards (BIS).
The soap is enriched with a unique fairness ingredient called Natural Oxy-G that makes the skin fairer. The rich soap lather helps Natural Oxy-G penetrate deep into the skin pores and helps to reduce the dark melanin from within. It’s also a convenient means to attain whole body fairness.
While commenting on the initiative Mr HK Press, Executive Director and President Godrej Consumer Products said “We continue to evaluate the evolving consumer needs and new innovations, both on the design and packaging fronts, based on extensive research and study undertaken by the GCPL team.”
The new pack brings with it not just a fresh look and feel to the brand, but also a great deal of excitement and promise for the consumer. The colour combination used on the packs positions the product in a premium and aspirational category.
The new offering has been rolled out across the country at an offer price of Rs. 63 for a pack of 4 soaps 125 gm, Rs. 42 for a pack of 4 soaps 75 gm.
Other leading soap brands under the GCPL umbrella are Godrej No. 1 (natural, sandalwood, jasmine, lavender, rose, ayurvedic), Cinthol (Spice, Cologne, Sport, lime Fresh), Vigil Health Soap, Evita Age Control Soap, Shikakai and Glory.