New Delhi: Days ahead of its scheduled global launch to cater to international clientele, leading private airline Jet Airways has been hit by a string of resignations, even as it seeks a public relations firm to prop up its image abroad.
About half a dozen key executives, including vice-president (South East Asia) V Raja and head of training Michael Chang, have disembarked from the Jet family since March.
The airline’s vice-president (Communications) Nandini Verma was the latest to join the list after she put in her papers during the day.
Others in the list include senior general manager Vijay Sethi and another senior executive Ravindran, with sources indicating that discontent among the executives over the management practises had led to the development.
None of the officials of Jet Airways could be contacted for comments.
The spate of resignations comes at a time when Jet has scheduled the global launch for a new ‘international’ identity later this month, possibly on 16 April.
Earlier, Jet had planned the global launch in Mumbai on 3 April, sources said, adding that Bollywood idol Shahrukh Khan was expected to be the star guest on the occasion.
Meanwhile, Jet is understood to have held beauty parade of at least six PR agencies, but the shortlisted one is possibly unable to accept the mandate immediately as it has a rival airline as its client for the time being.
As part of its global launch, Jet, headed by NRI businessman Naresh Goyal, is expected to come out with new logo, design, uniform for cabin crew and ground staff handling the international clientele, besides new aircraft livery.
Jet is also expected to get first of its ten Boeing 777-300ERs (extended range) on May 5 and the first of the ten Airbus A330-200s a day before.