New Delhi: Realty player DLF Ltd subsidiary DLF Brands today announced that it has entered into an agreement with US-based fashion design house Donna Karan Studio (DKS) and plans to open 28 stores including DKNY and Donna Karan New York within five years.
The first three stores, including one DKNY ready-to-wear and two DKNY accessories outlets, would be opened in Delhi next month, DLF Brands said in a statement.
“We have signed an agreement with Donna Karan Studio. Our plan is to have 28 stores of DKS’s two brands, DKNY and Donna Karan New York across the country within next five years,” DLF Brands managing director Kelvin Coyle said.
He, however, did not disclose the investment plans for the project.
The company would be opening five DKNY stores in Delhi and NCR within next five months before foraying into the rest of the country. DLF Brands would also introduce DSK’s luxury brand Donna Karan New York.
“In keeping with our commitment to the Indian market we strive to bring the best in luxury to India. In India the brand will cater to globetrotters and individuals who have a penchant for style,” Coyle said.
“We are very pleased to enter the Indian market and look forward to our association with DLF Retail Brands. Following recent forays into South Korea and Mainland China, this latest international expansion fits with our strategy of selecting the most competent and capable local partners,” Donna Karan International chairman and CEO Mark Weber said.
Donna Karan International is a part of global luxury goods player LVMH Moet Hennessy Louis Vuitton.