Wieden+Kennedy Delhi announces new leadership team

Shuchi Thakur has been appointed executive creative director for W+K Delhi, the agency said in a statement


(From left) Sidharth Loyal, Molona Wati Longchar and Shuchi Thakur.
(From left) Sidharth Loyal, Molona Wati Longchar and Shuchi Thakur.

Creative agency Wieden+Kennedy Delhi on Wednesday announced a new leadership team, following the successful Da Da Ding campaign created for Nike India, and winning the digital and social business for Delhi Tourism.

Shuchi Thakur, who was involved in some of the agency’s best creative work coming out of the Delhi office, including campaigns for Royal Enfield and Make in India among others, has been appointed executive creative director for W+K Delhi, the agency said in a statement.

Molona Wati Longchar, who returns to the agency after a short break, will partner with Thakur as the executive creative director.

Having worked on brands such as Incredible India, Nokia, Forest Essentials, Royal Enfield and IndiGo airlines, Longchar returned to W+K after her recent role as a consultant with visual communications firm Design Stash. In addition, she helped set up Nebuzz.com, an online content portal celebrating the culture and creativity of the north-eastern states of India.

Sidharth Loyal, who has been appointed as managing director, will join Thakur and Longchar to complete the Delhi leadership team. Loyal is also returning to W+K Delhi after working in a range of roles at some of the best agencies across the Asia Pacific region including DDB and Saatchi & Saatchi.

“The communications business is going through a massive shift and what better place than Wieden+Kennedy to help drive and lead this change. I’m really looking forward to partnering with my team and clients to further reinforce the agency’s commitment to growth, by continuing to build a stellar creative product,” said Loyal of his appointment. Loyal will be taking the reins from current managing director Patrick Cahill.

The announcement comes months after V. Sunil and Mohit Dhar Jayal, the men behind the campaigns for brands such as Make in India, Incredible India! Indigo and Royal Enfield called it a day at Wieden + Kennedy, the agency they helped set up in India nine years ago. The announcement was made early this year in March. The duo, along with Rahul Bhatia, the promoter of InterGlobe Aviation Ltd (IndiGo), have launched Motherland Joint Ventures Pvt. Ltd.

Founded in 2007, Widen + Kennedy Delhi’s client list includes Royal Enfield Motorcycles, IndiGo Airlines, Audi, Nike India, Make In India (government of India), Bhartiya City, Oberoi Hotels & Resorts, InterGlobe and Arvind Ltd, among others.

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