Las Vegas: LG Electronics India, the second largest LCD television player in the country after Samsung, is looking at becoming the largest player in the LCD TV segment by Diwali this year.
“We have taken up the challenge to become India’s number one player by Diwali. Timely introduction of the new products and features will help,” LG’s consumer electronics India business head Amitabh Tiwari told PTI.
LG has taken up a big task. In 2008, LG held 23% of the market share, far behind Samsung’s 37% and was closely followed by Sony with 21 to 22% control over the segment, he said.
Buoyed by three major launches of full HDTVs last summer, Scarlet in May, LG 53 in June and Jazz in August, the company has planned to keep the launches rolling for Indian customers.
Full HDTV is a TV display technology that surpasses the video quality and sharpness of the original high-definition television technology, providing an image resolution of 1920 by 1080 pixels.
The South-Korean company unveiled its latest products and technologies at the 2009 International Consumer Electronics Show (CES) in Las Vegas during 8 to 11 January.
“By March-April, we plan to launch different models with features like Bluetooth, energy saving and 240 Hz,” he said. “I got tremendous confidence seeing the stalls, products and features that LG is introducing,” Tiwari added .
In Vegas, the company announced a step forward in LCD HDTV picture quality with a series of technological advancements in LED Backlighting designed to enable a more robust picture without sacrificing performance.