New Delhi: Independence day is serving as another spring-board for big retail chains to come up with special offers and product promotions to boost sales and increase footfall in their outlets.
While Reliance Retail has free gifts and offers in its value stores, Big Bazaar has kicked off its annual shopping festival with discounts on many of its products.
Industry leader RIL’s subsidiary Reliance Retail has come up with a month-long ‘Azadi Ka Jashn’ offer at three of its value formats- Reliance Fresh, Reliance Super and Reliance Mart which includes 60% discount on apparels, 50% rebate on footwear and a prize of digital home theatre with 29 inch CTV during the month of August.
“With this, we are integrating all our three value formats under a single campaign. We expect footfall to be two and half times more than in any normal period,” Reliance Retail vice-president and head (marketing and consumer experience) Peshwa Acharya said.
Big Bazaar, the hypermarket format of Kishore Biyani promoted Future Group has announced a five-day-long ‘Maha Bachat´ campaign from 12-16 August.
The offer is valid on a range of 1.6 lakh products including food and grocery to apparel, footwear, toys, luggage, home decor, furniture, electronics and fine gold jewellery across its 116 stores in the country.
“Now into its fourth year, ‘Five Days Maha Bachat’ has become synonymous with ‘value shopping´ for millions of customers across India,” Big Bazaar president (Concept) Sadashiv Nayak said.
He said the company is expecting a footfall of 55 lakh customers during the offer period at its stores.
Other Future Group formats like Furniture Bazaar, Home Bazaar, Navaras and One Mobile are also offering the ‘Maha Bachat´ offer.
Vishal Retail’s three-day long ‘Aazadi Mehengai Se´ campaign is offering 60% discount on apparels, 40% on home and kitchen appliances and special gift vouchers.
The company’s 170-odd supermarkets across the country have the offer valid from 14-16 August.
Another Delhi-based hypermarket chain V-Mart is giving flat 20% discount on footwear, home furnishing and luggage items and 50% rebate on garments.
Global eye health company Bausch & Lomb has launched the week-long ‘1947- Vision for Independence´ promotion at all its outlets involving distribution of free daily disposable lenses to customers in the age group of 19-47 years.
“It has always been our endeavor to be at the forefront of celebrating occasions in the lives of our consumers, by providing them with something extra to make that day special for them,” Bausch & Lomb India managing director Harish Natarajan said.