Maruti Suzuki launches new Dzire, prices start Rs5.45 lakh ex-Delhi

Maruti Suzuki’s latest offering, the new Dzire, was launched in Delhi on Tuesday in a price range of Rs5.45 lakh to Rs 9.41 lakh (ex-showroom Delhi)


Maruti Suzuki MD Kenichi Ayukawa (left) and executive director (marketing and sales) R.S. Kalsi at the launch of the new Dzire car in New Delhi on Tuesday. Photo: PTI
Maruti Suzuki MD Kenichi Ayukawa (left) and executive director (marketing and sales) R.S. Kalsi at the launch of the new Dzire car in New Delhi on Tuesday. Photo: PTI

New Delhi: The country’s largest car maker Maruti Suzuki India Ltd on Tuesday launched an all new version of its compact sedan Dzire, in the price range of Rs5.45 lakh to Rs9.41 lakh (ex-showroom Delhi).

The petrol variants with manual drivetrains are priced between Rs5.45 lakh and Rs7.94 lakh while the diesel trims are tagged between Rs6.45 lakh and Rs8.94 lakh.

The petrol automatic variants are priced between Rs6.76 lakh and Rs8.41 lakh while the diesel trims with automatic transmission are in the range of Rs7.76 lakh and Rs9.41 lakh.

All the prices are ex-showroom, Delhi.

Dzire will compete with peers in the compact sedan market such as Hyundai Xcent, Honda Amaze, Ford Aspire and Volkswagen Ameo. These models are priced in the range of Rs4.7 lakh to Rs8.41 lakh.

“The new Dzire is bound to create plenty of excitement in the Indian automobile market,” Maruti Suzuki managing director and CEO Kenichi Ayukawa told reporters in Delhi.

The compact sedan was especially created for India and has been one of the most popular brands ever in the Indian auto market, he added. “Now we have designed a whole new Dzire for sedan customers to fulfil the growing aspirations of a young and prosperous India,” Ayukawa said.

Maruti Suzuki has already received orders for 33,000 new Dzire cars since bookings were opened on 5 May. The booking amount was set at Rs11,000.

Maruti Suzuki along with its suppliers has invested over Rs1,000 crore for the new Dzire. The compact sedan comes with around 99% localization. The new Dzire comes with a 1.2-litre petrol engine and a 1.3-litre diesel powertrains. It is wider by 40 mm than the outgoing version. It also comes with 62 litres of extra boot space and extra leg room of 55 mm compared to the previous Dzire.

The model delivers fuel efficiency of 28.4km per litre for diesel version and 22km per litre for petrol powered versions, Maruti Suzuki claimed.

The sedan would be mainly produced at the company’s Manesar plant. The present generation Dzire would now be sold as Dzire Tour to fleet operators.

Also read: Robots sweep across Maruti Suzuki’s shop floor

The company has till date sold 14 lakh units of the model in India since the launch of the car in March 2008. Dzire has been instrumental in making the company a strong player in the entry sedan segment. The model has been contributing to around 50% of vehicle sales in the compact sedan segment.

In 2016-17, the Dzire came third in the top 10 best selling list of passenger vehicles. It was the second best selling model among passenger vehicles in 2015-16. The last full model change of the Dzire happened in February 2012.

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