New Delhi: For three days starting Friday, the Expocentre in Noida will be overrun with dogs, cats, fish and tradesmen—all participating in the third annual India International Pet Trade Fair (IIPTF).
According to fair director Binoy Sahee, the trade show hopes to tap into the Rs220 crore pet market, which is growing each year by about 15–20%.
Started by Creature Companion, a pet care magazine published by LB Associates Pvt. Ltd in Noida, the fair offers a forum for importers and exporters within the pet industry to meet, as well as offering expertise to pet owners.
Lots of offer: Rubber pet products from Shivam Polymers on display at the third annual India International Pet Trade Fair being held at Noida. Madhu Kapparath / Mint
Pet owners can bring their animals to the fair for free grooming, browsing the stalls and watch performances such as a display by the dogs of the Air Force for a Rs30 fee.
Naveen Kohli, president of the pet accessory manufacturing company Love N Care, was proud to display his wares at the fair—his third year as a stall owner, but was a bit disappointed by the location. “It’s too far from the city centre. It should be in Pragati Maidan,” he said. However, IIPTF offered a fair price and a good place to network with others in the industry, he added.
A first-time participant, Raghav Modi, chief executive of import house Petsetgo, said the fair offered him the perfect launch pad for his new company. He sees incredible growth potential in the pet market, in spite of the economic downturn. “In times of depression, the pet industry has always boomed. The pets are going to be there no matter what, loyal through times of trouble.”
Exhibitor Keumhee Choi, director of Forcans, a pet care product maker and exporter in South Korea, said: “We expected a huge place, but it is actually really small. But we hear it is only the third year of the fair. So, though it’s very small compared with the Chinese trade fair, there is room for development.”
A visitor to the fair, Per Killingmo, managing director of SalgsCompagniet AS, a Norwegian wholesale firm, came to the fair to meet potential manufacturing clients. He said he saw potential in the Indian pet market, but was surprised to see Indian companies importing products from European pet companies. “(Indian companies) are bringing products to India from a German company that imports its products from China. Why not take it from their own country?”