New Delhi: The Advertising Standard Council of India (ASCI) has pulled up top liquor companies United Breweries and Diageo India for surrogate advertising during April-June period this year, compelling them to withdraw their promotional campaigns.
United Breweries had to withdraw advertisement for its packaged drinking water Kingfisher with a visual depicting ‘a dancing couple´ carrying the headline ‘where the night rocks´.
The Consumer Complaints Council (CCI) of ASCI upheld the complaint made against the advertisement, saying the visual and the headline was not relevant to the product advertised.
In the absence of specific information, the advertisement appears to be a surrogate advertisement for Kingfisher Premium -- the beer brand, it said.
Diageo India also had to withdraw an advertisement for CDs and cassettes with brand name of liquor product Johnnie Walker as ASCI upheld a complaint and categorised it as a surrogate advertisement that appeared in March this year.
On similar grounds, United Spirits temporarily suspended an advertisement for CDs and cassettes with tagline ‘Indulge in Blue Antiquity´, which the CCI said appeared to be a surrogate advertisement for a liquor brand Antiquity.
Liqour companies, however, were not the only ones to face the heat. There were complains against advertisements of companies like Nestle India, Suzuki Motorcycles, Gujarat Co-operative Milk Marketing Federation, GlaxosmithKline, Dr Batras Clinic and Reliance Communications which were upheld by ASCI during April-June 2007.