BackHuawei to strengthen offline presence in smartphone sector
Huawei has partnered with retail chains Croma, Sangeetha and Reliance Digital and is revamping its national call centre to improve its service to India customers
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New Delhi: Chinese telecom major Huawei on Sunday said it will strengthen its offline presence in the smartphone sector.
“We have already 10% market share in online market with Honor series. We have realised that out of 10, eight people buy phone offline. Hence we are going offline with Huawei series smartphones. We should be able to capture 10% in this segment by mid-2016," Huawei Telecommunications India director Sales (Devices Business) P. Sanjeev said.
The company has set a target to sell 20 lakh Honor devices this year.
Huawei has sold 5 lakh units of Honor devices which include 2 lakh units sold since March.
Huawei has partnered with retail chains Croma, Sangeetha and Reliance Digital and is revamping its national call centre to strengthen its service to India customers.
“China is still a big market for us but it is flattening. India is growing at 50% rate for our smartphones business. India is a must-win market. It has a special focus team from China," Sanjeev said.
He said that in comparison to its sales in the last quarter of 2014, Huawei has witnessed 10 times growth numbers for smartphones in Indian in the first half of 2015 through its brand Honor.
“To boost our offline sales, we have plans to open an exclusive brand store and customer service experience centers in Delhi NCR, Bengaluru and Chennai to induct consumers about the never before features and technologies," Sanjeev said.
The company has launched smartphones in the range of ₹ 5000-9,500 per unit for offline market and this month add 4G tablet with 8-inch display to its portfolio priced below ₹ 15,000. He said that company has firmed up discussions with leading retailers which account for 60-70% market share in offline sales.
“We will expand our offline sales and support in 16 top cities of country this year and expand gradually to other cities," Sanjeev said.
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