Mumbai: The World’s second largest maker of personal computers, Dell Inc., plans to sell PCs through retail outlets in India for the first time, after forging a partnership with the Tata group’s Croma chain of stores.
Dell’s laptop and desktop computers will initially be available at some Croma stores in Mumbai next month, the Round Rock, Texas-based company said in an emailed statement on Tuesday.
Covering markets: Dell Inc.’s chief executive officer Michael Dell.
The agreement builds on a campaign by chief executive officer Michael Dell to challenge Hewlett-Packard Co. in stores, after abandoning a two-decade-old practice of taking orders only via the phone or Internet.
Dell, which plans to generate half its sales outside the US by 2009, began selling computers through Wal-Mart Stores Inc. in June and has since reached similar agreements in Japan, Europe and China.
Dell’s India revenue jumped 60% to $700 million (Rs2,807 crore) last year, outpacing growth in the US, Rajan Anandan, vice-president of Dell India, said on Monday. Sales in the country may climb to almost $1 billion in the year ending 1 February, helping Asian growth offset the effects of an expected slowdown in the US, Steve Felice, the company’s Asia president, said last month.
Dell will start selling low-cost models in India starting next month, Anandan said, without providing details.
Higher salaries in India, the world’s second fastest growing major economy, are boosting PC purchases. Human resources consultant Hewitt Associates Inc. forecast wages in India will rise 15% this year, the fastest worldwide.
The Croma chain of consumer-electronics stores, owned and run by Infiniti Retail Ltd, a subsidiary of Tata Sons Ltd, has 17 outlets in six cities, according to its website.
Dell now also offers its products through Gome Electrical Appliance Holdings Ltd in China, Carrefour SA in Europe, Bic Camera Inc. in Japan, and Carphone Warehouse Group Plc. in the UK.
Shailendra Bhatnagar in New Delhi and Harichandan Arakali in Bangalore contributed to this story.