BackTata Value homes launches e-commerce platform for home buying
www.tatavaluehomes.com will allow global access to the company's properties in India
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Mumbai:Tata Value Homes Ltd, a 100% subsidiary of Tata Housing Development Co. Ltd, on Monday announced the launch of its e-commerce platform for home buying, www.tatavaluehomes.com. The website will allow global access to the company’s properties in India.
“Evolution of Indian consumer over the years to embrace the e-commerce platforms has opened up the market for consumers across the globe," said Brotin Banerjee, managing director and chief executive, Tata Housing Development Co. Ltd.
Since December 2013, the company has sold 700 homes online through various tie-ups such as with Google and Snapdeal.
“Going ahead we will continue to sell homes on Snapdeal and we are also in talks with other companies," said Banerjee.
Today almost 25% of the bookings for Tata Value Homes are made online and the company expects that in the next two years almost 40-45% of the bookings will be made online, Banerjee added.
Non-resident Indians (NRIs) bought almost 25% of the homes the company has sold online, while customers from smaller cities contributed almost 30% of the sales, he said.
The company is looking at launching three new projects in the next four to five months and will be entering two new markets, the national capital region and Kolkata. The three new projects will add almost 12,000 to 15,000 units to the company’s inventory.
Tata Housing, the parent company, will launch two new projects this financial year.
Tata Housing is also looking at entering new international markets such as Africa and Myanmar, said Banerjee. Currently, the company has two international projects, in Sri Lanka and Maldives. “We have about 5 million sq. ft. of real estate in the Sri Lanka project and we will begin selling in the next six to eight months."
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