New Delhi: FMCG player Shakti Bhog Foods Ltd is planning to foray into the biscuit and packaged mustard oil categories as it seeks to diversify its business and emerge as a Rs10,000-crore company by 2013-14.
“We are planning to venture into biscuit and packaged mustard oil segments later this month. This is part of our strategy to diversify into new segments,” Shakti Bhog Foods Ltd Chief Managing Director K K Kumar told PTI.
He said the company would henceforth focus more on ‘healthy food´ segment and biscuit and packaged mustard oil are the first categories to be covered under this plan.
“We want to capitalise on the growing popularity of the healthy food segment. While mustard oil is best for the heart and reduces hypertension and diabetes, we would bring out easy-to-digest, multi-green, fibre and digestive biscuits,” Kumar said.
He said the initial target would be to achieve a sales figure of up to 200 tonnes of biscuits daily and five lakh bottles of mustard oil across grammage per month.
Kumar added that plans are also afoot to introduce cholesterol-free and fat-free wheat flour.
“Our plan is to achieve a turnover of Rs10,000 crore by 2013-14, up from last year’s Rs1,400 crore in 2007-08. The diversification would help us in this,” he said.
The new products would come under Shakti Bhog’s own brand name, Kumar said.
Shakti Bhog presently manufactures and markets 15 food items, including wheat flour, gram flour, packaged rice, porridge, jams, pulses and pickles.