One of the best known names in luxury watches, Rolex continues to be one of the biggest manufacturers of luxury watches by volume, and one of the key exhibitors at Basel. In one of the largest booths at the venue, Rolex unveiled new additions to three of its popular lines: Submariner Date, Datejust Lady and Explorer.
The Submariner is one of Rolex’s signature models and the line dates back to the first Submariner model launched in 1953. That model was the first watch to be guaranteed waterproof to 100m. Since then the line has developed a reputation for design, quality and durability.
The 2010 Submariner launches include two models: black and green Submariner Date watches with 40mm diameter dials in steel with ceramic inserts in the bezel. The watches are built with 904L steel, which makes the devices highly resistant to corrosion. Bezel inserts are made of Cerachrom with platinum graduations. And the watches are waterproof to 300m. The unique green model has a green gold dial.
Brilliant: The spectacular Datejust Lady 31mm in Everose was one of Rolex’s highlights at Basel.
Rolex’s adventure and mountaineering range, Explorer, received a new addition in Basel in the form of the New Explorer. While the range already had pieces with diameters of 36mm and 40mm, the new Explorer has a diameter of 39mm. Otherwise it retains all the classic qualities of the line including the 904L steel body and Parachrome spring.
The highlight of Rolex’s launches at Basel, however, were the superb additions to the Datejust Lady 31mm range with three new models. Each one is a beautiful combination of diamonds, gold and steel to produce one of the most striking collections at BaselWorld this year.
Available in Everose, white and yellow gold with fluted and gem-set bezels, the timepieces are splendid additions to Rolex range of watches for women. The Everose model with domed bezel, set with 24 diamonds, stands apart for its balanced use of metals and stone.
At BaselWorld 2010, Rolex has unveiled a collection that interprets classic models with interesting combinations of new materials and design.