The country’s second largest maker of two-wheelers, Bajaj Auto Ltd, will import knocked down kits of the Japan’s Kawasaki brand of bikes, starting with the heavier Ninja 250 motorcycle, in a bid to capture the high end of the motorcycle market.
Bajaj will assemble the units at its Chakan plant and will distribute the bikes through its Probiking outlets.
Raring to go: Bajaj Auto will import knocked down kits of the Kawasaki brand of bikes in a bid to capture the high end of the motorcycle?market.
These outlets sell Pulsar and Avenger models, which are higher priced than the 100-125 cc commuter bikes that form the bulk of Bajaj’s sales.
The announcement comes a day after Bajaj said it would introduce Austrian ally KTM Sportmotorcycle AG’s bikes, which will also be in the expensive range. More than Rs1 lakh is considered an expensive bike in India, the price at which Tata Motors Ltd wants to sell its entry-level Tata Nano.
Other bike makers such as Honda Motor Co. Ltd and Suzuki Motor Corp. have also lined up launches to tap the growing population of wealthy people willing to buy sportier, leisure-bikes. The bulk of the Indian market is dominated by commuter bikes.
While Bajaj declined to reveal the price of the Ninja 250 in India, it costs around $3,000 (Rs1.2 lakh) outside the country.
Kawasaki Heavy Industries Ltd will provide the technical and service support for the vehicles, the two companies said.