New Delhi: Mexican multiplex chain Cinepolis will introduce its luxury brand ‘Cinepolis VIP’ in India as part of its plans to set up 500 screens by 2016 in the country.
“We have the Cinepolis VIP brand globally which is our luxury offering. We intend to introduce the brand along with our other normal multiplexes,” Cinepolis India managing director and country head Milan Saini said.
About 5-10% of the screens set up would come under the VIP brand, added.
The global multiplex operator had announced an investment of Rs1,700 crore in India last month for setting up around 500 movie screens by 2016.
Cinepolis VIP, the premium property of the multiplex chain, would have a separate lounge and the cinemas would be equipped with a separate catering service as well as an exclusive seat-pick system for clients to buy tickets and select the location of their seats without queues.
The tickets would cost about 3-4 times more than that of the average cost.
“Our first multiplex comes up this year most probably in Pune, which will have one of the screens under VIP,” Saini said.
On an average, each Cinepolis multiplex would have about eight screens and the number could go up to 14 screens.