Ahmedabad: Tata DOCOMO, the GSM brand of Tata Teleservices Limited (TTSL) on Monday rolled out its new ‘T24’ mobile service in Gujarat, a brand launched in alliance with the retail chain giant Future group.
“It is an unique marketing alliance between a retailer group and telecom operator that offer customers free talk time on purchases or recharges made at any of the Future group outlets,” Tata DOCOMO COO Gujarat Nipun Sharma said.
Future group that operates store chains like Big Bazaar, Food Bazaar, Pantaloons will be offering this new service from 23 of its big stores spread across seven towns in Gujarat including Anand, Vapi, Surat, Bharuch.
“This new service, which is on a frachise model, will be offered from all our 23 large outlets spread across seven towns in Gujarat,” Future Group CEO Telecom Mayur Toshniwal said.
“We shall open two more retail stores in Bhavnagar and Mehsana in Gujarat over next 6-8 months period,” Toshniwal said.
According to Toshniwal, this new service has recieved encouraging response since its launch in Andhra Pradesh, Jharkhand, Orissa, Uttar Pradesh and West Bengal.
Tata Teleservices Limited (TTSL) has forged alliances with Virgin mobile, Quippo for passive infrastructure (towers), Japan’s NTT DOCOMO for GSM services, and Future group for T24.