New Delhi: There seems to be a business opportunity in every crisis and the same is the case with Satyam, with a “detailed situation analysis” of the case being sold for $499.
The buyer would also get a list of probable names for the post of CEO and CFO at the scandal-hit IT firm as also all the future updates that emerge on the issue in this report, which believes the company was unlikely to survive and also has a tips or two for its potential buyers.
This “comprehensive point of view” report on Satyam is being sold by Everest Research Institute, “an experienced leader in outsourcing and offshoring research and analysis.”
“Everest’s team of industry experts has developed a detailed situation analysis, including the issues surrounding the crisis, implications for buyers and suppliers, and recommendations for how to effectively respond,” the firm says in its marketing catalogue for the report.
The 30-plus page situation analysis includes timeline of key events in the unfolding of the Satyam crisis, risk assessment for Satyam clients and other industry players and Everest’s point of view on why Satyam is unlikely to survive.
The report also claims to provide recommendations for current Satyam clients on effective crisis management, facts and analysis on supplier alternatives and the buyer would also be given “free access to future updates to the document since this is a rapidly changing situation and this analysis will be updated as needed.”
The crisis has already seen Satyam and Raju becoming butt of jokes and has even been featured in the advertising campaign of dairy products major Amul, with a tagline “Satyam, Sharam, Scandalam.”
The report was first published on January 9, two days after Satyam founder B Ramalinga Raju disclosed the massive fraud at the company.
Since then it has been updated at least three times — first with key messages from 12 January meeting of the government-appointed board, then to include summary of the second board meeting and analysis of events from 12-17 January and then lastly with the “names of candidates for CEO and CFO”.
Everest says that in the report, titled “Responding to the Satyam Crisis”, it has “prepared a comprehensive analysis of the Satyam situation and developed recommendations on how both buyers and suppliers should respond.”
The targeted audience for the report include “buyers who have a significant amount of business or any volume of mission critical business sourced with Satyam” and “suppliers who are contemplating the impact of the Satyam developments on their clients and their own business.”