STAR today announced the appointment of Laureen Ong as its Chief Operating Officer. Ong will succeed Steve Askew who has resigned from the company for personal reasons. Reporting to Paul Aiello, Chief Executive Officer of STAR, she will join STAR officially in June.
Ong joins STAR from National Geographic Channel where she was the founding President of the Network. Ong architected the 2001 launch of NGC, which became one of the fastest growing networks in US cable television history.
Announcing the appointment, Aiello said, “Laureen is an accomplished media and entertainment veteran. Her forward-thinking business judgment and constant drive to grow and innovate were key factors in allowing her to build NGC from the ground up. We are excited to have attracted a TV executive of such high calibre and extensive experience to join STAR, as the company aggressively expands its portfolio of content properties across all platforms in its key markets in Asia.”
Ong said, “I am thrilled about this unique opportunity to come to Asia, and join STAR, the leading media company in the region. I strongly believe that the media industry in Asia will continue to thrive on the back of its booming economies and I feel privileged for the opportunity to apply my experience and expertise in this exciting time of rapid growth. I look forward to working with Paul as well as the rest of the talented team at STAR as we chart a course for the company to take the next step in its development.”
Prior to launching National Geographic Channel, Ong served for two years as vice president and General Manager of WTTG-TV in Washington, D.C where she was the first Asian-American woman to lead a top 10 market affiliate. Ong also helped launch SportsVision in Chicago, one of the first regional sports networks in the country, where she served for seven years eventually becoming Executive Producer and VP Broadcasting for the World Series-winning Chicago White Sox baseball team.