New Delhi: Global beverages player Coca Cola on Monday said it eyes achieving water neutrality in ground water usage in the country by the end of this year.
“We are on target to achieve total water neutrality in India regarding usage of ground water by end of the calender year.
“In this regard, India has taken the lead in giving a time line to be water neutral among our company’s global markets,” Hindustan Coca Cola Beverages Pvt Ltd, director (manufacturing) Sanjay Sharma said on the sidelines of a conference organized by the Confederation of Indian Industry.
Water neutrality is a term referred to describe the ratio of ground water usage by any user vis-a-vis the quantity returned to earth by conservation programmes.
Sharma said ground water currently comprises around 60-65% of the total water used by the company in India.
“Among the steps taken by the company, both jointly in association with government bodies and NGOs and also on its own, include setting up of rain water harvesting projects, de-silting water bodies, building dams and embankments and creating community initiatives,” he said.
The company is working with state Jal Boards (water departments) to identify parched and dry areas and creating catchments in those areas, the company official said.