Microsoft buys television ad tech company Navic

Microsoft buys television ad tech company Navic
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First Published: Wed, Jun 18 2008. 12 15 PM IST
Updated: Wed, Jun 18 2008. 12 15 PM IST
New York: Microsoft Corp said on Wednesday it had purchased privately held digital television advertising technology company Navic Networks.
Terms of the deal were not disclosed.
Navic will join Microsoft’s Advertiser and Publisher Solutions (APS) Group, which is responsible for its digital media advertising platform, including television and video advertising.
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First Published: Wed, Jun 18 2008. 12 15 PM IST
More Topics: Microsoft Corp. | Navic | Corporate News | MAs |