JLR invests £100 million in Castle Bromwich plant

Tata Motors’s Jaguar Land Rover has invested an additional £100 million at Castle Bromwich plant to start manufacturing its 2 latest models, F-Pace and XE which are in huge demand


Production of XE will gradually transfer from its current home at Solihull to Castle Bromwich. Photo: Reuters
Production of XE will gradually transfer from its current home at Solihull to Castle Bromwich. Photo: Reuters

London: Tata Motors-owned Jaguar Land Rover (JLR) has invested an additional £100 million at Castle Bromwich plant in Birmingham to start manufacturing sports sedan Jaguar XE at the facility.

Following the huge demand for Jaguar’s two latest models, F-Pace and XE, Jaguar XE is to be built at Castle Bromwich — marking the return of all Jaguar sports and saloon car manufacturing to the Birmingham site, JLR said in a statement.

Production of XE will gradually transfer from its current home at Solihull to Castle Bromwich, it added.

“The significant investment to create two centres of excellence in aluminium vehicle manufacturing, utilising shared technologies, was deliberate. It gives us the flexibility to quickly respond to consumer demand for our growing range of products,” JLR executive director Wolfgang Stadler said.

The £100 million (around Rs888.20 crore) investment to welcome the latest model takes the total capital invested in the Castle Bromwich site to more than £500 million over the last two years, the company said. XF, F-TYPE and XJ models are also built at the Birmingham plant.

“2016 is a pivotal year for Castle Bromwich. The arrival of the XE sees us increase our model lines and volume,” Castle Bromwich operations director Nicolas Guibert said. “This plant has a rich heritage and is undergoing its most significant transformation in decades, with major infrastructure projects either complete or under way. The commissioning of our all-new press line and launch of our body shop to support the introduction of XE means Castle Bromwich is future-proof,” he added.

Sponsored Links by Revcontent