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Business News/ Companies / Twitter signs pact with Pitney Bowes to provide location intelligence solutions
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Twitter signs pact with Pitney Bowes to provide location intelligence solutions

Pitney Bowes' deliver geo-coding and reverse geo-coding for mobile platforms and mapping solutions for various sectors

Twitter currently has more than 230 million users, and nearly 60% of their 500 million daily tweets are sent from mobile devices. Photo: Hemant Mishra/MintPremium
Twitter currently has more than 230 million users, and nearly 60% of their 500 million daily tweets are sent from mobile devices. Photo: Hemant Mishra/Mint

New Delhi: Social networking website Twitter Inc. has signed a multi-year licensing agreement with US-based technology service provider Pitney Bowes Inc. to provide location intelligence solutions on mobile phones, Pitney Bowes said in a press statement on Wednesday.

According to the deal, Pitney Bowes will provide location intelligence solutions to Twitter worldwide, the statement said, adding that the company’s research and development team from India also played a very important in provisioning this solution for Twitter.

Pitney Bowes’ location intelligence solutions deliver geo-coding and reverse geo-coding for mobile platforms and mapping solutions for the insurance, financial, retail and public sectors.

Google Inc. developers define geocoding as the process of converting addresses into geographic coordinates (latitude and longitude), which can be used to place markers or positions on a map. Reverse geocoding is the process of converting geographic coordinates into human-readable addresses.

“The location feature is off by default...The opt-in feature will allow Twitter users to selectively share their location in tweets," the statement said, adding, “The tweet location feature may be turned on or off at any time, or users may clear their location before sending a tweet. In addition, Twitter users may delete all past location data with a single click."

Twitter currently has more than 230 million users, and nearly 60% of their 500 million daily tweets are sent from mobile devices.

James Buckley, senior vice-president and general manager of Location Intelligence for Pitney Bowes, said, “We bring 90 years of privacy and security experience around addressing data. This has proved to be a considerable asset as we deliver precise geocoding solutions to social mobile platforms."

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Published: 11 Dec 2013, 07:22 PM IST
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