New Delhi: March, which brought with it rising prices, was a continuation of February in many ways, and
India’s finance minister continued to dominate the news in terms of citings in both global and Indian media. In Indian media, his gains on an already significant number of citings in February ensured that Mint Influencers, as a group, were cited almost 13% more in March than they were the previous month despite 11 of the20 individuals in the group actually receiving fewer citings.
In global media, the most significant gainer was Ratan Tata, chairman Tata Sons Ltd and Tata Motors Ltd. In January, he had received a significant number of citings in global media because Tata Motor’s small car, the Tata Nano, was launched that month. In March, the $2500 (approximately) car was unveiled at the Geneva Motor show, effectively allowing foreign media an opportunity to look at a vehicle that has rewritten many of the rules of automobile engineering. The company also won a $2.3 billion bid in March to acquire Ford Motor Co.’s British brands, Jaguar and Land Rover.
As a group, the 20 Influencers did better in global media than in Indian media: they were cited 31% more in global media in March than they were in February, and 14 received more citings in the month than they did the previous month. The March ratings are also significant because it was the first full month of citings for C.B. Bhave, who took over as the head of stock market regulator Securities and Exchange Board of India (Sebi) in mid-February. To keep the list at 20, the group now excludes former Sebi chief M. Damodaran.
The Mint Influencers Index is a monthly, objective measure based on media analysis by Dow Jones Insight, which tracks these leaders, looking at the volume of media citings for each of them as a proxy for their rising or waning influence. The assumption is that visibility and share of voice is good for them and their companies and, in the case of global media, collectively the index is a good surrogate for the growing or waning interest in India.
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For previous indices, go to www.livemint.com/influence.htm