New Delhi: Targeting sales of more than half a million bikes in 2009, Japan-based Yamaha is contemplating revamping ITS network in the country, and adding 80 new dealers in the current year.
“Our fundamentals in the country are not as strong as our competitors. For the last one year, we are working to improve our fundamentals, which include setting up strong sales, services, dealership and spare parts network,” Yamaha Motor India CEO and managing director Tsutomu Mabuchi told PTI.
Yamaha has a 430-strong dealer network in India and is in the process of rebranding them as concept stores. Besides, it is also looking at adding 80 more dealers under its brand.
Post restructuring, some of our existing dealers may opt out but we would be making some additions, Mabuchi said. Speaking about the company’s performance in the past year, he said, “sales in the first six months of the year has picked up primarily due to restructuring and launch of new bikes.”
Last year, the bike maker had sold about 1.20 lakh units and in the current year it is targeting a sale of more than two lakh units.
“As our restructuring and revitalizing plan will be complete this year, we hope to sell around half a million bikes in the next year,” he said.
Yamaha is primarily focusing on volumes, which primarily consist of 100-125 cc bikes, and it may launch some more bikes in the category next year.“Our premium bikes have given a push to our sales but we would also be focusing more on the volume segment,” he added.
Yamaha will launch its 150cc air cooled bike FZ in October.