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Mahindra Renault launches Logan Edge Connect

Mahindra Renault launches Logan Edge Connect
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First Published: Thu, Mar 05 2009. 04 33 PM IST
Updated: Thu, Mar 05 2009. 04 33 PM IST
Chandigarh: Mahindra Renault, the joint venture between Mahindra & Mahindra and French carmaker Renault on Thursday launched the new variant of ‘Logan Edge Connect’ here eyeing to increase the sales volume of its Logan variant by 15-20% during the next fiscal.
“Logan Edge Connect is an extension of Logan Edge brand and its new features are developed on the basis on evolving customer needs,” Mahindra & Mahindra General Manager Gaurav Saxena said here.
The four new models of Logan Edge Connect are available in the ex-showroom price range of Rs5,45,928 and Rs7,40,628, he informed.
The car was unveiled by actor Kunal Kapoor, the brand ambassador for Logan.
With the new model, Logan is now available in 13 variants. Fitted with high-end music system, the car would also have integrated hands free telephony system allowing the driver to conveniently operate mobile phone from anywhere within the car.
“Hands free option was earlier available in high-end models but we have introduced this facility in the C-segment car for the convenience of customers,” he said.
The car is also equipped with advanced Driver Information System (DIS), aimed at providing useful data such as fuel consumption, average speed and duration for which fuel is likely to last, he said.
The new model, Logan Edge Connect would be available in four new colours including diamond white, mist silver, java brown and mystique purple.
Against selling 1,400 units per month currently, Mahindra Renault is expecting to observe 15-20% jump in Logan’s sales with the introduction of new model.
“We feel the monthly sales of Logan will increase by 150-200 units per month in 2009-10,” he said.
This year, the company was expecting to see flat growth in Logan sales at 26000 units by current fiscal end. “Last year, we sold 26,000 units and this year we are hoping to maintain the same sales figure,” Saxena said.
He further said that the C-segment, where Logan is placed would grow by 10% this year. Country’s total size of C-segment version stood at 2.25 lakh cars per annum.
On being asked about the impact on automotive industry’s growth against the backdrop of falling bank interest level, Saxena said the availability of finance by banks have certainly improved during the past few months.
“Especially public sector banks are aggressive in financing car loans that has given a boost to the auto industry,” he said.
However, he said it is too early to say about the recovery of auto industry in this year.
Mahindra Renault is a 51:49 joint venture between Mahindra & Mahindra and Renault and has an state of the art facility at Nashik. Since the launch of Logan in April 2007, the company has so far sold 40,000 units.
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First Published: Thu, Mar 05 2009. 04 33 PM IST