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Idea launches helpline for mobile number portability

Idea launches helpline for mobile number portability
PTI
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First Published: Mon, Jan 17 2011. 01 05 PM IST
Updated: Mon, Jan 17 2011. 01 05 PM IST
New Delhi: Three days ahead of the launch of mobile number portability(MNP), Aditya Birla group’s Idea Cellular on Monday started a helpline to guide over 700 million mobile users on various aspects of the service.
MNP, which enables subscribers to change operator while retaining their mobile numbers, is to be rolled out across the country on 20 January.
“Idea’s new toll free number 1800-270-0000 will offer all relevant information on the processes and procedures of availing MNP and porting requests from mobile subscribers who wish to switch to Idea,” Idea Cellular said in a statement.
The helpline is being promoted through a television ad launched recently, besides other media platforms, it added.
“We realise that mobile users are awaiting MNP to switch to a network which offers seamless connectivity, superior customer service, and affordable and relevant products and services,” Idea Cellular senior vice president (marketing) Anupama Ahluwalia said.
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First Published: Mon, Jan 17 2011. 01 05 PM IST