Mumbai: India’s third-largest motorcycle manufacturer, TVS Motor Co Ltd has launched a new three-wheeler and is confident of seeing the vehicle adding Rs4 billion to the company’s revenue streams within the next 18 months.
The company will initially sell the three-wheeler, popularly known as auto rickshaws, in south India and will make it available across the country by December 2008.
India’s No.2 motorcycle maker, Bajaj Auto Ltd is currently the leading three-wheeler maker while others in the segment include Mahindra & Mahindra, Piaggio, Force Motors and Atul Auto.
The auto industry and customers are now looking forward to TVS Motor relaunching its ‘Flame’ motorcycle with a new engine, scheduled to be launched early this week.
Meanwhile Bajaj and TVS are locked in a legal battle over an engine technology in Flame that Bajaj claims infringes its patent. The Madras High Court has restrained TVS from selling the ‘Flame’ with the disputed engine.