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Tata sends Aria to JLR for finishing

Tata sends Aria to JLR for finishing
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First Published: Tue, Sep 07 2010. 12 50 AM IST
Updated: Tue, Sep 07 2010. 12 50 AM IST
Mumbai: Tata Motors Ltd, the country’s largest automaker by sales revenue, has sent the Aria, the company’s first luxury cross-over, expected to be launched by the end of the current calendar year, in the Indian market to its UK subsidiary, Jaguar Land Rover, according to Autocar India magazine.
A supplier in the know of the project confirmed that the company has indeed sent the vehicle to UK to improve the interior fit and finish. “They want to get it right at the first go,” he said.
The development is one of the first visible signs of co-operation between JLR and Tata Motors in areas of design, engineering and overall finish. In an email response Tata Motors spokesman said, “For all its products, Tata Motors takes every conceivable step to ensure that they delight consumers in every respect. But specific initiatives taken are internal to the company, and therefore we do not have any comments to your specific queries,” he said. Addressing shareholders during company’s 65th annual general meeting (AGM), Ratan N. Tata, chairman Tata Sons, had said, both the companies will look at greater synergies in several areas in the forthcoming years.
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First Published: Tue, Sep 07 2010. 12 50 AM IST
More Topics: Tata | Aria | JLR | Auto | Car |