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Business News/ Companies / Nissan Motor ends deal with distributor Hover Automotive
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Nissan Motor ends deal with distributor Hover Automotive

Nissan assumes full responsibility for sales, marketing and distribution in India with immediate effect

The Datsun brand of cars, which will launch the small car Go in March, will also be distributed and sold by Nissan. Photo: AFP Premium
The Datsun brand of cars, which will launch the small car Go in March, will also be distributed and sold by Nissan. Photo: AFP

Chennai: Nissan Motor India Pvt. Ltd said on Friday it has ended its agreement with Hover Automotive India Pvt. Ltd for sales, marketing and distribution of Nissan branded vehicles.

The Japanese company said it has assumed full responsibility for the sales, marketing and distribution of all Nissan-branded vehicles and parts in India, with immediate effect from Friday.

The Datsun brand of cars, which will launch the small car Go in March, will also be distributed and sold by Nissan.

“Nissan is now at a point of maturity in India where the time is right to establish our own marketing and distribution operations," said Kenichiro Yomura, Nissan president, India Operations.

“As a new entrant into a market in 2005, it made sense to enter with a local partner. But now as we have the expertise and understanding of the market, we are confident of doing this too on our own. It is a natural extension of our operations," said a company spokesperson.

Nissan struck the deal with Hoover in 2008 and since then it has set up 100 dealers. The company now aims to triple its dealer network by 2015.

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Published: 14 Feb 2014, 11:47 AM IST
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