New Delhi: Agricultural export firm Himalya International todays aid th company has signed an agreement with US-based grocery chain ALDI to sell its products under “Himalya Fresh” brand name in America.
Under the agreement, ALDI grocery stores would sell Himalya Fresh products like frozen vegetables, baby potatoes and breaded appetisers through 1,000 retail stores across the US, company Chairman Manmohan Malik said in a statement here.
The company is expecting exports to the US to grow by 60% and touch $10 million during the current financial year, Malik said.
He added that, the Delhi-based company is looking to capitalise economic slow down in the US by offering time saving and inexpensive food products to the middle-class customers.
The company’s products would be 25% cheaper than other products available in the US markets, he added.
Shares of the company was trading at Rs15.95, up 13% in afternoon trade on Bombay Stock Exchange.